Content Basics
We write for all visitors. Some will read every word we write, while others will skim. We make it easier for everyone to read by grouping related information together and using bullets and numbers for lists.
Focusing on the Message
We create a hierarchy of information. We put the most important information first, showing what the visitor "gains" by using this service. We then provide additional information.
➔ Yes: Increase your income with the Social Dividend.
➔ No: Social Dividend Information.
Being Concise
We use clear headings and subheadings and write in short sentences and paragraphs. This makes our text easier to read, and visitors can better understand which information is relevant to them.
➔ Yes: Speedboat License.
➔ No: Speedboat License Issuance Information System.
Using Questions Effectively
Questions, especially those using pronouns (e.g., What do you need to do?), are very effective.
Being Specific
We write in simple language but remain precise and exhaustive. We avoid generalities, unnecessary qualifiers, and subordinate clauses. Our goal is for even a 12-year-old to understand our text.
Being Consistent
We follow the style principles and rules of this content guide.
Active Voice
We use active voice and avoid passive voice. In active voice, the subject of the sentence acts. In passive voice, the subject of the sentence is acted upon.
➔ Yes: Submit your application by December 26.
➔ No: The application must be submitted by December 26.
An exception to this rule is when we want to emphasize the action more than the subject. In some cases, we can do this.
➔ Your application has been approved.
Terminology
We write in plain Greek, not in bureaucratic language. If we need to use a technical term, we provide a brief explanation so that all visitors can understand it.
Writing Positively
We use positive language, not negative. One way to identify negative language is to look for words like “not,” “no,” etc.
➔ Yes: To apply, you will need your AMKA.
➔ No: You cannot apply if you do not have an AMKA.
How We Address Visitors
We write in the second person plural whenever possible. In the (few) cases where it is not appropriate, we write in the third person plural.